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Corporate television can be deceptively complex and can rival the networks in terms of equipment, scale, and sophistication. I’ve produced and directed a broad range of live multi-camera town halls and other projects, both domestically and internationally. My corporate clients/partners include a multitude of Fortune 100 companies, many on a regular basis…for instance, I’ve directed over a hundred live broadcasts for Bank of America alone over the last few years.

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Projects span an interesting and surprisingly broad range: from live satellite broadcasts to internet streams; studio and remote production locations (and sometimes both together); from straightforward multi-camera presentations to large-scale, complex town hall broadcast events that include title animations, extensive arrays of graphics, video roll-ins, on-site audiences, IMAG, fax/phone/email/video Q&A, multiple live remotes (including Skype feeds), interviews, panel discussions, demonstrations and role plays.

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Some of my more unusual directing undertakings have included A&E’s TV season “upfronts”, the Matrix Awards for the Association for Women in Communications, fashion videos for Vanity Fair intimate apparel and live multi-camera surgical procedures for US Surgical that were utilized in real time as remote live demonstrations for national surgical conventions.

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Each project has its own unique story and challenges...here’s a bit more detail about some of them…

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CORPORATE TELEVISION & EVENTS

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In the first snippet, we converted a bare bones Nortel corporate auditorium into a respectable looking soundstage for a live multi-camera broadcast. For a live four-hour international broadcast produced and directed for a Connecticut based pharmaceutical company, we literally transformed a huge university gymnasium into a soundstage that included twin discrete IMAG screen feeds, 6 cameras (including two Jibs), 5 incoming multi-camera remotes and a host site audience of 1,100.

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Corporate Sample Reel - Compilation

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Pitney Bowes wanted a live late-night TV style corporate broadcast. It was titled “pb live” and was down-linked to selected movie theaters around the country for an upbeat employee screening experience - complete with hot popcorn!

New York City’s famed Trinity Church hosted a live corporate satellite broadcast with the pews packed with a live audience. A Jib crane was the perfect choice to show off the church’s renowned historical architecture against the solo piano performances. The lighting team did an outstanding job!

Here’s a short single-camera field-directed dramatic vignette (one of three) portraying 1978 hospital nurse-alert technology to illustrate General Signal’s long history of manufacturing life-saving equipment.

Among the dozens of projects I’ve done for American Express, the most memorable was producing and directing their first post 9/11 employee event held at New York’s Madison Square Garden. Employees gathered for the first time in weeks after being displaced and dispersed by the damage done to the American Express corporate headquarters during the attacks. It was an emotional and reassuring town hall led by then CEO Ken Chenault and was highlighted by a touching performance by Sheryl Crow.

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There was a fund-raising event in my town of New Canaan, CT sponsored by a local non-profit to honor the town’s first responders. Local resident Brian Williams from NBC co-hosted with his daughter, Allison. Fellow New Canaan residents Harry Connick Jr. and Paul Simon performed together on the high school stage to an enthusiastic sold-out crowd. Keeping it an “all-in-town” grassroots event, I produced and directed the event with the assistance of the high school video production team who helped set and light the stage and then shadowed the professional crew during the concert. One student even operated the robo cam. It was a wonderful experience!

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